Made Creative
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Beer Label & Naming

craft beer label variation, branding & naming

On this project, I was tasked to name and develop branding for a sour beer label (business name has been changed). As sours can often be a hard sell, specifically for this client’s market, selling a story and branding was key. Sunday Sour was inspired by the casual daytime drinker, the morning brunchers, and the beach goers in the summertime. As the slogan goes, it’s a delicious excuse to drink on a Sunday.

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