craft beer label variation, branding & naming
On this project, I was tasked to name and develop branding for a sour beer label (business name has been changed). As sours can often be a hard sell, specifically for this client’s market, selling a story and branding was key. Sunday Sour was inspired by the casual daytime drinker, the morning brunchers, and the beach goers in the summertime. As the slogan goes, it’s a delicious excuse to drink on a Sunday.